Remind is a free online program or smart phone app that allows students to receive texts from you without revealing any personal information. You set up an account and a "class," then invite students to join by sending a text to a specific number. You can then send out messages or schedule them to be sent at a later date or time.
Student reaction has been positive, with about half of my students opting to sign up. I send just one or two texts per week, and students can drop the service at any time.
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Sign up for a FREE Remind Account